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About Us

Learn more about our mission to create a safer, healthier world of work.

Life at Notify
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Our purpose is to make workers and the work environment, safe and healthy through simple, smart, secure technology.

Duncan Davies

Duncan Davies, CEO and Co-Founder

Revolutionising safety culture

Our journey began with a simple idea – if workers were given the right platform to speak up about safety, they would use it.

Notify Technology was founded in 2017 by Duncan Davies and Andy Dumbell, who identified a gap in the safety market. Today, we’re an award-winning team of passionate problem-solvers, driven by one mission: for everyone to work safe and go home safe.

We started small, launching the world’s first ‘free forever’ near miss reporting app. Since then, we’ve continued to innovate, creating simple, effective digital tools that help prevent work-related injuries and illnesses.

We’re more than just a health and safety software provider. We are a trusted partner, helping organisations proactively manage and reduce workplace risk. Notify is, quite simply, a lifesaver.

Notify founders - Revolutionising safety culture
Two construction workers talking

Building a safer society

Our digital SHEQ (Safety, Health, Environment, and Quality) management system combines mobile apps and cloud-based modules to give leaders clear visibility into health and safety performance.

It helps organisations ensure compliance, cut paperwork, and unlock insights that protect people and profits.

By driving this change, we’re not only improving safety at work – we’re also contributing to the UK economy by boosting productivity and reducing pressure on the healthcare system.

Data and intelligence for proactive safety

The world of software and AI is constantly evolving – which is why innovation is at the heart of what we do.

We regularly collaborate with our customers to understand the changes that would benefit them most.

We also recognise the power of data and dashboards to deliver actionable insights, and we work closely with customers to help them interpret these tools – accelerating their safety improvements.

Colleagues discussing data at a desk
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Compliance without complexity

We know that investors, boards, and leadership teams face growing pressure to meet ever-expanding compliance requirements.

At Notify, we make compliance simple. Our assurance tools verify that standards are being followed, while action tracking drives accountability.

We stay ahead of evolving rules and regulations – so our customers can stay focused on what matters most.

Keeping humans at the heart of what we do

Safety is, above all, a human matter. Technology can guide and nudge people toward safer choices – and our software is designed to do exactly that.

For instance, our Document Management tool supports companies in communicating effectively and ensuring understanding across their teams.

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Notify board room meeting

Customer and industry collaboration

We stand shoulder to shoulder with our customers, working as partners to develop practical solutions tailored to their unique health, safety, and environmental needs.

We listen carefully, ask the right questions, and take time to understand the realities of their workforce.

Beyond our customer partnerships, we actively engage with industry groups to stay aligned with evolving expectations. We share insights and benchmarking data, helping our customers to stay informed, proactive, and ahead of the curve.

Meet our leadership team

Duncan Davies

Duncan Davies

Co-Founder and Chief Executive Officer

Duncan’s background is in the technology sector, with a focus on using software to automate and improve business processes.

In Duncan’s own words, “I’m no millennial – far from it, sadly! But I have a strong desire to make a positive difference in the world. Andy and I came up with the idea of starting a safety revolution: ‘a forcible overthrow of social order, in favour of a new system’. Our tool is technology, and our raw material is data. When a worker is killed every 15 seconds across the globe, this seems like a sensible revolution to start”.

Our vision for Notify is to be the fastest-growing safety tech startup, trusted by businesses who want to prove safety impact. We offer simple, intuitive solutions that require minimal training and deliver immediate results.

Andy Dumbell

Andy Dumbell

Co-Founder and Chief Technology Officer

Andy spends much of his time speaking with customers to understand how Notify can improve safety and environmental conditions. He has won awards and secured government funding for the platform, while focusing on developing our long-term technology strategy.

Andy’s ambition is for “every single person in any organisation to be able to use the Notify applications immediately, regardless of age, nationality, or literacy”.

As a passionate technology developer, Andy is dedicated to helping businesses get the most out of Notify by addressing real needs.

Jayne Archbold

Jayne Archbold

Chair

Jayne brings over 18 years of experience in the technology sector, having held senior leadership roles at companies such as Sage plc, and an international software business. She also serves as a Non-Executive Director at Saberr, a UK-based HR software company.

Her extensive knowledge of the compliance software market - particularly within high-growth, international businesses - was a key reason for her appointment as Chair of Notify Technology in 2019. Today, Jayne plays a leading role in shaping the company’s strategic direction.

Callum Grieves

Callum Grieves

Head of Marketing

Callum joined Notify in January 2023 as Marketing Manager, bringing experience from previous marketing management roles in the Manufacturing and Oil & Gas sectors. His expertise lies in the full strategic planning, development, implementation, and execution of B2B marketing campaigns, with a particular strength in being a commercially minded, data-driven leader.

In August 2024, Callum was promoted to Growth Marketing Manager, where he led a team of three Marketing Development Representatives and built an effective demand generation strategy alongside a predictable marketing growth engine. By April 2025, he progressed to Head of Marketing and joined the Senior Leadership Team, helping to shape and drive the future growth of the business.

His aim has always been to build a community of like-minded customers and to educate them on the value Notify’s products and services bring - delivered in a way that is engaging and friction-free.

Alex Nichol

Alex Nichol

Head of Product

With over 25 years of experience designing and building software, Alex began as a software developer before specialising in UX and design, then Product Management. For the past decade, he has focused on building productivity software for high-risk industries such as construction, engineering, and rail - most often in the health and safety space, and within fast-growing SaaS scale-ups.

Alex is deeply customer-focused, speaking regularly with users to understand their needs and shape outcome-driven products. His role spans product vision, strategy, and roadmap ownership, as well as prioritisation and design.

Known for being calm, pragmatic, and resilient, Alex is a safe pair of hands who leads by example. A 'full triangle' product leader, he combines strengths across UX, business, and technology, with experience spanning the entire software lifecycle.

Hear from our team

Paul

Paul

Customer Success and Support Manager

“I joined the Notify mission in November 2018 after working in IT and Telecoms – it was worth the wait!  Nearly seven years on, I am still enjoying the journey.

Joining when we were a start-up meant I got the opportunity to get involved in a wide range of projects and lay the foundations for the future. I’ve helped launch our new cloud platform, trained new starters, and developed new processes.

The success and growth of the business meant there was an opportunity for me to move into Customer Success and build a team. I’m excited to work with our customers to ensure their success with our superb products.”

Donna

Donna

Product Owner

“I joined Notify in October 2019 as a Business Analyst after 11 years in the Energy Industry. I have found that the values that Notify lives and breathes are deeply embedded within employees. This creates an extremely trusting and enjoyable environment to work in.

Since joining, I’ve had the opportunity to work with incredible global brands, helping deliver transformational change and real benefits. Being part of something that drives positive impact at scale reinforces my belief in our mission.

Notify also strikes the right balance between culture and flexibility, supporting personal development while recognising the importance of family life.”

Leona

Leona

Finance Manager

“I am currently studying an AAT qualification with the goal of becoming a Chartered Accountant. Without the supportive culture at Notify - and the encouragement I’ve received around my studies - progressing in this new career path would have been incredibly challenging.

I thoroughly enjoy working at Notify. Alongside the perks and the people, I have a fantastic mentor who has shared their knowledge and skills. This has enabled me to succeed in my new position. I can confidently say for the first time, I love what I do!”

Our locations

With offices in Newcastle upon Tyne, UK, and Cluj, Romania, we offer fantastic opportunities for in-person collaboration. But we’re just as excited about welcoming remote team members, wherever they’re based. Flexibility is part of how we work.

Work at Notify
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Newcastle, UK

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Cluj, Romania

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Anywhere