About Us

Our purpose is to make workers and the work environment, safe and healthy through simple, smart, secure technology.

Duncan Davies, CEO and Co-Founder

Revolutionising safety culture

Our journey began with a simple idea – if workers were given the right platform to speak up about safety, they would use it.

Notify Technology was founded in 2017 by Duncan Davies and Andy Dumbell, who identified a gap in the safety market. Today, we’re an award-winning team of passionate problem-solvers, driven by one mission: for everyone to work safe and go home safe.

We started small, launching the world’s first ‘free forever’ near miss reporting app. Since then, we’ve continued to innovate, creating simple, effective digital tools that help prevent work-related injuries and illnesses.

We’re more than just a health and safety software provider. We are a trusted partner, helping organisations proactively manage and reduce workplace risk. Notify is, quite simply, a lifesaver.

Building a safer society

Our digital SHEQ (Safety, Health, Environment, and Quality) management system combines mobile apps and cloud-based modules to give leaders clear visibility into health and safety performance.

It helps organisations ensure compliance, cut paperwork, and unlock insights that protect people and profits.

By driving this change, we’re not only improving safety at work – we’re also contributing to the UK economy by boosting productivity and reducing pressure on the healthcare system.

Data and intelligence for proactive safety

The world of software and AI is constantly evolving – which is why innovation is at the heart of what we do.

We regularly collaborate with our customers to understand the changes that would benefit them most.

We also recognise the power of data and dashboards to deliver actionable insights, and we work closely with customers to help them interpret these tools – accelerating their safety improvements.

Compliance without complexity

We know that investors, boards, and leadership teams face growing pressure to meet ever-expanding compliance requirements.

At Notify, we make compliance simple. Our assurance tools verify that standards are being followed, while action tracking drives accountability.

We stay ahead of evolving rules and regulations – so our customers can stay focused on what matters most.

Keeping humans at the heart of what we do

Safety is, above all, a human matter. Technology can guide and nudge people toward safer choices – and our software is designed to do exactly that.

For instance, our Document Management tool supports companies in communicating effectively and ensuring understanding across their teams.

Customer and industry collaboration

We stand shoulder to shoulder with our customers, working as partners to develop practical solutions tailored to their unique health, safety, and environmental needs.

We listen carefully, ask the right questions, and take time to understand the realities of their workforce.

Beyond our customer partnerships, we actively engage with industry groups to stay aligned with evolving expectations. We share insights and benchmarking data, helping our customers to stay informed, proactive, and ahead of the curve.

Meet our leadership team

Duncan Davies

Co-Founder and Chief Executive Officer

Duncan’s background is in the technology sector, with a focus on using software to automate and improve business processes.

In Duncan’s own words, “I’m no millennial – far from it, sadly! But I have a strong desire to make a positive difference in the world. Andy and I came up with the idea of starting a safety revolution: ‘a forcible overthrow of social order, in favour of a new system’. Our tool is technology, and our raw material is data. When a worker is killed every 15 seconds across the globe, this seems like a sensible revolution to start”.

Our vision for Notify is to be the fastest-growing safety tech startup, trusted by businesses who want to prove safety impact. We offer simple, intuitive solutions that require minimal training and deliver immediate results.

Andy Dumbell

Co-Founder and Chief Technology Officer

Andy spends much of his time speaking with customers to understand how Notify can improve safety and environmental conditions. He has won awards and secured government funding for the platform, while focusing on developing our long-term technology strategy.

Andy’s ambition is for “every single person in any organisation to be able to use the Notify applications immediately, regardless of age, nationality, or literacy”.

As a passionate technology developer, Andy is dedicated to helping businesses get the most out of Notify by addressing real needs.

Jayne Archbold

Chair

Jayne brings over 18 years of experience in the technology sector, having held senior leadership roles at companies such as Sage plc, and an international software business. She also serves as a Non-Executive Director at Saberr, a UK-based HR software company.

Her extensive knowledge of the compliance software market - particularly within high-growth, international businesses - was a key reason for her appointment as Chair of Notify Technology in 2019. Today, Jayne plays a leading role in shaping the company’s strategic direction.

Callum Grieves

Head of Marketing

Callum joined Notify in January 2023 as Marketing Manager, bringing experience from previous marketing management roles in the Manufacturing and Oil & Gas sectors. His expertise lies in the full strategic planning, development, implementation, and execution of B2B marketing campaigns, with a particular strength in being a commercially minded, data-driven leader.

In August 2024, Callum was promoted to Growth Marketing Manager, where he led a team of three Marketing Development Representatives and built an effective demand generation strategy alongside a predictable marketing growth engine. By April 2025, he progressed to Head of Marketing and joined the Senior Leadership Team, helping to shape and drive the future growth of the business.

His aim has always been to build a community of like-minded customers and to educate them on the value Notify’s products and services bring - delivered in a way that is engaging and friction-free.

Alex Nichol

Head of Product

With over 25 years of experience designing and building software, Alex began as a software developer before specialising in UX and design, then Product Management. For the past decade, he has focused on building productivity software for high-risk industries such as construction, engineering, and rail - most often in the health and safety space, and within fast-growing SaaS scale-ups.

Alex is deeply customer-focused, speaking regularly with users to understand their needs and shape outcome-driven products. His role spans product vision, strategy, and roadmap ownership, as well as prioritisation and design.

Known for being calm, pragmatic, and resilient, Alex is a safe pair of hands who leads by example. A 'full triangle' product leader, he combines strengths across UX, business, and technology, with experience spanning the entire software lifecycle.

Ayshea Robertson

Chief Operating Officer

Ayshea joined Notify as COO in January 2026, bringing over 20 years of senior HR, people leadership, and board experience to the role. She first worked with Notify as a part-time CPO consultant in 2017, helping our founders Duncan and Andy, create the company structure, culture and foundations of the business. Her continued involvement in Notify over the years is testament to her alignment to the company's vision of a safer, healthier world of work.

In her role as COO, Ayshea leads Customer Success, HR, Finance and Operations, and her focus is bringing customer, people and operational excellence together to support sustainable growth and strong outcomes for our customers.

Before Notify, Ayshea was Chief People Officer at Atom Bank, and has held senior roles at Zen Internet, Bellway PLC, Technology Services Group and Newcastle Building Society. She's a CIPD-qualified board director and a long-standing advocate for women in tech.