Our Team

The Notify team consists of passionate problem-solvers who are on a mission to make Notify the best it can be. We’re collaborative, committed to working with our clients to develop Notify into whatever perfect looks like for them. Find out a little more about our growing team below…

Duncan Davies

Chief Executive Officer

My professional background is with technology companies, in particular working out how software can help automate and improve processes. The technological revolution has provided so many benefits, and yet the industry continues to puzzle people and fails to live up to the promises we’ve made.

Our vision at Notify is to deliver simple solutions that can be picked up by users with minimal training and can deliver immediate results.

I’m no millennial – far from it, sadly! – but I have a strong desire to make a positive difference in the world. I genuinely can’t think of a better application for technology than in helping to make people safer and healthier.

We came up with the idea of starting a safety revolution: “a forcible overthrow of social order, in favour of a new system.” Our tool is technology, and our raw material is data. When a worker is killed every 15 seconds across the globe, this seems like a sensible revolution to start.

Please get in touch if you want to know more about us, or would like to look at how our platform can help your organisation.

Andy Dumbell

Chief Product Officer

My passion is helping businesses get the best out of digital technology. I specialise in creating software applications that solve real business needs.

I’m enthusiastic about using technology as a part of our everyday lives, to make a meaningful difference and for it to fit into our world seamlessly.

I built the Notify platform (with a good deal of help from a great team), and I spend my time speaking to customers and prospects to work out how we can make it better.

Even a click saved, or a screen removed, can make someone more likely to use a piece of software. And with Notify, our ambition is for every single person in an organisation to be able to pick up our system immediately, regardless of age, nationality or literacy.

Some of the most important work we do with clients has nothing to do with technology. It is in helping them to look at how they use our platform to bring in changes across their entire organisation.

I’ve won awards and government funding for the technology I’ve helped build but seeing it used to transform how organisations improve their health & safety culture is hugely satisfying.

Please contact me if you want to learn more about our approach.

Jayne Archbold


Jayne is a proven technology leader, with 18 years in key roles within Sage plc. More recently she has had great success as CEO of an international software business headquartered in Sweden, in addition to being Non Executive Director of Saberr, a UK based HR software business.

Her understanding and experience of the compliance software market, within high growth companies, and across international boundaries was a big factor in us choosing her as our Chair in April 2019.

Liz Alexander

Head of Finance

Liz is our resident finance whizz, with extensive experience in leading Finance departments across organisations including PwC, General Motors and TSG.  After working alongside Notify CEO, Duncan, for 8 years at TSG, she jumped at the chance to play a role in the Notify #SafetyRevolution, joining us from the very beginning in 2017.

Liz is a reluctant techie, but as a Finance professional, is passionate about how data and analysis can drive change and big business impact, much like what Notify is doing to revolutionise the Health and Safety sector!

Brian Harvey

Head of Service Delivery

Brian joined the Notify team in June 2019 as Head of Service Delivery. He has an impressive back catalogue of experience working in Operations and Customer Service roles for the likes of Sky, Teleperformance and Sitel.

His role is integral to the success of Notify, ensuring we meet our commitments to clients with a mindful and forward thinking approach, develop our technology whilst we continue to improve the product, customer experience and Notify brand.

Paul Duff

Customer Acquisition Executive

Paul joined the Notify mission in November 2018 after building his Customer Acquisition experience at Vodafone and for an IT solutions supplier.

He’s responsible for growing our client base and has particular expertise with the Arts, Recreation and Leisure and Education sectors.

Paul is a confessed tech enthusiast and is excited about where technology can take Health and Safety in future, for the benefit of all.

Queen Asianya-Olisa

Customer Acquisition Executive

Queen joined the Notify team as Customer Acquisition Executive in April 2019, following the completion of her Philosophy degree and several years working in Recruitment in London and Newcastle.

As part of her role, she engages with prospects to identify if there are areas of their Health and Safety process which Notify could improve and streamline through smart technology. Queen’s particular expertise is in the Manufacturing and Engineering sector.

Rodrigo Berardo Frederico

Customer Acquisition Executive

Rodrigo joined the Notify team at the end of November 2019, having previously worked as an international communications officer for a company in the contact centre sector, and in a customer acquisition role within the craft beer industry.

Rod’s main responsibility is to deliver sales campaigns in tandem with the Notify marketing strategy that drive prospect interest and nurture relationships through qualification.

His areas of expertise are food manufacturing, transportation, industrial sites, and agriculture.

Tristan Meears-White

Subject Matter Expert

Tris is Notify’s resident Subject Matter Expert, a Health and Safety lawyer hailed as a “key individual” by Chambers UK and a “first-class health and safety lawyer” by Legal 500 2018/2019.

Tris helps our team at Notify HQ to continually improve the Notify platform and modules, to ensure we continue to help our clients keep on top of best practice and stay ahead of the crowd.  He also advises on ways to make our tools even smarter, a huge benefit to our clients as they look to develop a first class Health & Safety culture, and to their colleagues whose health, safety and mental wellbeing we’re striving to protect. 

Connor Black

Mobile Application Developer

Connor joined the Notify development team in July 2019.

He previously worked for a digital tech agency where he took a key role in developing multiple iOS apps.

He is responsible for keeping Notify’s mobile applications up-to-date, including enhancements and any updates. He is also helping to develop new applications for Notify that will deliver great user-experience and outstanding programming development principles for both iOS and Android.

Connor is driven to build apps that offer a simple yet seamless experience for the user. This is a fundamental mindset to have here at Notify, with the nature of our service and products.

Liam Black

Junior Software Developer

After initially joining Notify on an apprenticeship, Liam is now a Junior Software Developer within our Product team. Liam thrives in the start-up environment of Notify and is a key port of call when clients require assistance or report a bug. He’s also played a role in our multi-lingual feature roll-out, and on the setup of some key client accounts.

Liam is also responsible for testing, ensuring that Notify is working seamlessly and that we’re delivering a high-quality User Experience.

Donna Crammond

Business Analyst

Donna has been with Notify since October 2019 as a Business Analyst within our service delivery team.

Her background is primarily within the utilities industry, where she supported the delivery of solutions across various modules of ERP software, aligning to heavily regulated industry and company policies.

As part of her role, whilst always striving for self-development, Donna is keen to collaborate with clients and colleagues alike to enhance Notify products through a continuous improvement journey.

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